Better Green Than Sorry
Sustainable Fashion
An all-inclusive term for the industry as a whole and its stakeholders who are invested in building a better future through better production cycles rooted in equality, social justice, animal welfare and carbon neutrality. Sustainable fashion can also be seen as a movement that aims to bring a cultural shift in the way we buy, wear and discard clothes.
Ethical Fashion
A people centred approach, ethical fashion is all about creating without harming living beings. In simpler words, it benefits all of the people that are involved in the supply chain from the cotton plantation workers to the retail sellers. The fashion industry is notorious for having underpaid laborers working in unsafe working conditions. Ethical fashion asks real questions like – “Who made my clothes? And is that person getting paid their dues?”
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Fair Trade Fashion
A sister-concern of ethical fashion, fair trade deals more with the business side of fashion than the people side. In the free market, it’s always the survival of the fittest policy that has led to new innovations and improvement in the lives of millions. But this has also led to deterioration of the people in the supply chain. Thus, fair trade fashion dictates the right manufacturing and operational practices, based on ethical standards set by international trade bodies. Adhering to these practices gives the brand a fair- trade certification after meeting the required parameters.
Slow Fashion
A relatively new term adopted by environmentally conscious fashionistas to counter the ever-rising fever of fast fashion, slow fashion is a movement aimed towards hitting the brakes on excessive production. Stopping the compulsive buying habits and preventing piles of clothes from ending up in the landfills of developing and underdeveloped nations is the raison de etre of slow fashion. It returns focus on the quality of production rather than a quick turnaround. Thus, making the consumer invest in well-made and long-lasting clothes. It is the one fashion movement that demands efforts from both the brand, and consumer side.
Whether it is a personal choice or preference, we hope you’re as ready to make the switch from conventional fashion to more conscious, sustainable garments. Happy shopping!