For generations, jewelry has been associated with heavy gold necklaces or expensive diamond rings and earrings. But now, millennials are on a mission to break this imagery of jewelry and rebrand it as ‘cool’.
This highly confident bunch of individuals with a ‘follow your dreams at all costs’ attitude already accounts for nearly 60% of jewelry owners in the world, and they are increasing this number by influencing their peers through social media. There is a great deal of variation among millennials when it comes to jewelry; some people are into glittering gold and some are fans of blinging silver, while others mix and match anything they can get their hands on. But they all agree with the idea that jewelry completes their outfits. So, you’d mostly see millennials wearing earrings of geometric shapes, rings supporting delicate gemstones, and various kinds of metal necklaces.

However, despite all the fun and frivolousness, millennials are the most environmentally conscious generation ever. Traditional jewelry businesses, especially diamond and gold, have come under repeated scrutiny. The idea of buying expensive jewelry and then dumping it in the cupboards is something that millennials can’t wrap their heads around. These factors have led millennials to seek more sustainable alternatives to traditional jewelry. Here are the few key sustainable jewelry trends that have grabbed the attention of millennials over the years.

Recycled Metals

Gold comes with a long list of problems starting with a history of continental violence and environmental damage, to modern-day concerns like price fluctuation. Recycled metals are prepared using discarded gold and platinum jewelry, giving these metals a new identity and persona. No wonder, then that it’s trending amongst young customers. It feeds into the millennial and gen-z philosophy of normalizing second-hand product usage, with vintage and thrift products.

By adopting recycled jewelry, they are extending the life of existing jewelry without contributing to the harmful practices of mining and metal extraction.

Lab Grown Diamonds

Diamond mining not only has hazardous effects on the miners but also destroys natural resources, creates toxic waste, and negatively impacts the ecosystems of the mined area. Add mining accidents to the list and it becomes one of the most destructive jewelry products worn by humans. A lab-created diamond is grown inside a lab using scientific methods that replicate the natural diamond growing process. The result is a man-made diamond that is chemically, physically, and optically the same as those grown beneath the Earth’s surface. The only difference is that these are completely environment friendly.

The demand for lab grown diamonds has increased exponentially among millennials, because the lab manufacturing process cuts the price of this expensive jewelry by up to 30% and there’s zero cost paid by the environment or society.

Ethical Diamond and Gold

Ethical diamond or gold jewelry is made by extracting the metal using ethical mining practices like safe treatment of miners, adequate wages, environment friendly extractions, reduced pollution, and proper disposal of waste products. These diamonds are also called conflict-free diamonds and come at no extra cost. Jewelry made from ethical practices is a good start for the millennials who are on their sustainability journey.
As they realize the true potential of their sustainable practices, they can move to more distinct alternatives or traditional jewelry.
Millennials are born explorers and problem solvers.They will keep searching for more alternatives to traditional jewelry to fulfill their desire for a sustainable future. So, keep yourself updated with all the new trends that this fashion frenzy and environment friendly generation is coming up with, by the day.

Unless you live under a rock (no offence to rock-dwellers), you can’t have missed the chatter surrounding sustainability in the past few years. With the pandemic having a planetary impact, millennials, scientists, advocacy agencies and brands alike are having to confront and lead the charge towards conscious consumption in a big way.

More than just a physical adornment, jewelry now finds itself caught in this knotted conversation – at the intersection of aesthetics and ethics. Whether it’s cameo pendants, vintage heirlooms or wedding bands – jewelry is increasingly being recognised as a conversation starter and a personal symbol – a metaphor for the memories, personalities, moments, movements and stories that make us. And contrary to the planned obsolescence coded into our modern symbols, many of us are looking for that ever-elusive longevity to carry our taste and conscious choices across the fragility of fast-fashion time. In the midst of this crisis, let’s unpack the history and story of sustainability through the luxurious lens of the jewelry industry.

What Exactly is Sustainable Jewelry?


One of the core values leading the way for our new generation of keepsakes, a number of contemporary jewelry brands are turning to ethical, handmade and original practices in order to provide a comfy, luxurious and conscious choice to clients in the form of wearable emblems and treasures that act as tangible expressions of personal meaning defined through three major yardsticks:

• Fair

Conscious consumption that sources labour and law materials through fair-trade. Think, small scale, artisanal, local and handmade and community focused – featuring fair prices that draw financial security. Not only does this go hand-in-hand with empowering the creative economy, but also empowering the environment through ecological considerations and organic production.

Asserts the integrity inherent to sustainable values and agendas by addressing fair wages and labour rights, green rights, consumer rights that justify the cost of purchase and inherent value of the item.

Why Should You Choose Sustainable Jewelry?

Sustainability is the trump card within the slow jewelry movement because it not only empowers the consumer with conscious choices but engenders an evolutionary perspective. Thanks to sustainability more and more consumers now see jewelry as a wearable investment piece with guaranteed longevity that doesn’t cost the earth. This could mean buying upcycled jewels, purchasing pre-loved vintage pieces that have been given a new lease of life, or choosing plastic-free and/or recycled items that create that feel-good factor.


The key to switching to sustainable jewelry choices can be found in the name itself: longevity not just in terms of wear and tear but also for the planet, its people and resources. The focus is on enabling all generations to share, wear and treasure beauty across lifetimes – backed by timeless aesthetic as well as ethical production.

How to tell if Your Jewelry is Sustainable?

– Made from Recycled Jewels and Metals


The reason gold is called a noble metal is because, not only is it elementally stable, but endlessly recyclable. The same applies to silver as both these precious metals can be melted over the course of several uses without losing their shine or quality. A number of diamonds, as well as precious gemstones, also inherit the ability to be repurposed repeatedly. This allows fine jewelry to be certifiably low-impact in comparison to newly minted counterparts without contributing to extractive mining. Conscious brands largely source their stash of recycled precious metals from the jewelry supply chain but some others are looking to tech industries and deriving their materials from computer bits and boards.

– Transparent Supply Chain


Traceability is a big factor and the latest buzzword to hit the market. Diamonds and gems used in much of fine jewelry exchange a number of hands before arriving at your closet, which is why fully traceable supply chains that are certified conflict-free, fair-trade and carbon neutral are safe to buy.

– Lab-grown


Lab-grown diamonds condense the conditions under which diamonds form under the surface of the earth using high heat to create bespoke cuts, clarity, colours and carat weights featuring the rarest type of flawless rocks. One of the major conversation pushers in the gem and jewelry market, lab-grown completely subverts the traditional and hazardous mining practices that are devastating to the planet in many ways. Often the process creates a number of by-products that are useful within other industries too.

– Fair Prices + Made to Last


Fast jewelry may seem affordable but it’s all smokes and mirrors when it comes to actual price per wear. Instead, the smart move is to save and indulge in investment pieces. This ensures slow purchase behaviour as well as consumption too while leaving you with a piece that is sturdy, everlasting and heirloom quality. It’s price thus seems justifiable for the conscious factor alone in the long run.

– What to Look for When Shopping Sustainable


The labels to look for when you’re buying your forever piece would consist of the following:

– Certified Fair Trade:

A global, standardised and well-respected stamp of industry-wide approval, the international emblem fair-trade certification applies to items and tradeables that uplift workers through equitable pay as well as safe and legal working conditions.

– The Kimberly Process

Instituted after the Kimberly Mines in the Nothern Cape Province, South Africa in the year 2000, it safeguards the diamond industry from sourcing to supply chain to trading by phasing out conflict diamonds.

– Fair-mined 


Standardising precious metals such as gold, silver, and platinum in congruence with sustainable extraction practices, this certification is especially useful to trace metal origins from artisanal mining communities. The certificate ensures reduction in chemical use as well as rehabilitation of the native ecosystem.

– GIA


One of the more popular international non-profit and monitoring bodies, GIA aka Gemological Institute of America informs, evaluates as well as grades the authenticity, value and origins of free-range diamonds, stones, and pearls.

Why Sustainable Jewelry is for the Greater Good


Signature styles you’ll spot a mile off do not have to come at the cost of the planet or its people. Going beyond seasons or trends the sector-wide focus on sustainability ensures wearability along with preciousness.

The more consciously made, the more carefully curated a collection becomes with personal meaning as well as positive planetary implications supporting the message of investment pieces that do not compromise on quality or beauty.

Inviting longevity to your jewelry box makes your source of style classic. Ultimately, made to last pieces can be passed on through generations – thereby creating conscious treasures you’ll want to love across a lifetime. In this context, the “make do and mend” method allows the recreation of exquisite objects left by generations past where at the end of a jewel’s life, owners can choose to repair or recycle their pieces. This could in effect, help transform the industry into a circular economy and close the loop of vicious product cycle thanks to overproduction.

The sustainable approach to shopping pieces that last, dictates that love-forever pieces add a personal touch while causing minimal waste of material or product. The use of fair-trade gold and eco silver from sustainable companies of repute allows us to know the jewelry’s true journey. 

Ultimately, the curious contemporary consumer who wants to know what their jewellery is made from is championed by the contemporary brands whose holistic approach to sustainability is through consciously creating jewelry that protects its source of inspiration: nature.